Search engine optimization (SEO) can get your addiction treatment website to rank higher on Google and other search engines for certain keyword phrases. By using addiction treatment SEO services, your website can get you the traffic that can be converted into leads for admissions. But should you focus on SEO alone or can you integrate PPC to get better results?
How Do Addiction Treatment SEO and PPC Work Together?
Both SEO and PPC can work together to attract more visitors to your site, boost your leads and revenue. Before you pick one over the other, you need to understand how they both work.
What is SEO?
It’s a way to ensure that your site’s ranking is better for targeted phrases and keywords. What addiction treatment SEO does is that it includes the right meta title, description, and content to ensure that search engines will present your page to potential customers. But that’s not all SEO can do. It also speeds up the site to load faster and acquire links from related websites.
What is PPC?
Pay-per-click is a form of advertising. Do you see the ads when you visit a website? They are PPC ads. When you use PPC, you’re paying for the ads each time people click on them. If they don’t click them, you won’t pay anything. But these ads are still an affordable way to acquire new leads or customers.
Which One is Better? SEO or PPC?
It depends on your goal. If you want to have the quickest way to acquire new customers, PPC is the answer. However, PPC ads’ results will stop when you cease using ads. But if you choose SEO, the results will be long-term. However, you can only achieve the results after a few weeks or months. In other words, PPC offers instant results while SEO requires a lot of time.
How to Use SEO and PPC to Work Together?
Yes, SEO and PPC can be used together to improve your site’s reach and ranking. When you integrate them, your site will surely dominate the search results. In that case, you have a higher chance of capturing those valuable leads or clicks.
Recover Missed Clicks
Sure, your addiction treatment is already ranking #1 for your targeted keywords. But your potential clients might have missed your site on the search results page. However, when your PPC ads appear on the website they have visited, they are likely to click through. In other words, PPC can help in recovering clicks from searchers that you have missed.
Remarket to Your Previous Visitors
Your site is ranking well because of your SEO efforts. It’s getting a high amount of visitors. But some of these visitors are not ready to sign up yet. When they leave your site, they might have forgotten about your addiction treatment center. But when you have PPC ads, they see it again and they’ll click through to sign up.
Test PPC and SEO
You won’t know which one is effective for your addiction treatment if you don’t test them out. Call our addiction treatment SEO experts today so we can explain it to you further: (855) 605-7361.