There are various ways to look for a plastic surgeon. One of the most popular ways is the use of search engines, such as Google. Searchers will just type in “plastic surgeons + [geographic area].” When they see the results, they only click through to the top 10 results. The only way to get your plastic surgery services on top of the search results is to use plastic surgeons SEO.
How Plastic Surgeons SEO Works for Your Plastic Surgery Services?
Even though you have your own website, it doesn’t mean that it will appear on top of the search results page. The only way to make it appear on top is to ensure that your site has high rankings. But it’s not that easy to get the top spot. You need to monitor and refine your site, which can take weeks or months to achieve the best results. This is where our SEO services come in.
What Do Your Patients Search for Online?
It’s important to know what your patients are searching for online. When you know how and what they search online, you want to think about their intents. It can be that they are just looking for information. But some of them are ready to visit your physical plastic surgery office to undergo.
For instance, if the searchers use the keyword phrase, like “plastic surgeon rhinoplasty,” it means that they want to know more about nose lift. But if the searchers type in “plastic surgeons near me,” then it’s a transactional search. It means that they are ready to go to your physical office for a consultation or undergo a procedure.
How SEO for Plastic Surgeons Help Your Practice?
As mentioned, people are searching for your practice online. They don’t use the directory anymore. They utilize search engines to look for doctors in their area. And if your site is fully optimized, they will find you.
Get Targeted Leads
This is the beauty of SEO for plastic surgeons. When people are searching for plastic surgeons in a certain neighborhood and you cover that area, SEO will put your site in front of them. These are targeted leads with higher chances of them visiting your website and becoming your patients.
When you advertise your practice on TV, you need thousands of dollars. And it has a short life span. But if you opt to optimize your site through SEO, you can reach more people for a longer period. It leads to greater ROI and enables you to compete with other plastic surgeons with larger practices.
Sites that appear on top of the search results page are ranked higher because they are trustworthy. As your site’s ranking goes up, it also increases public trust. It’s a major factor when people choose a plastic surgeon.
Are You Ready to Reach More Patients?
If you want to improve your reach online, you need to fully optimize your site. To know more about how plastic surgeons SEO can help you practice, please call us here: (213) 322-0770.