Creating a meaningful connection with clients is central to the health of your law practice. To get individuals to reach out and make contact via your website, having strong attorney SEO is paramount. Creating a dynamic SEO strategy is an absolute must in order to stay competitive in the digital marketing arena, and one strategic aspect that should merit your attention is link-building.
Understanding the Concept of Link-Building
You have spent a considerable amount of time and financial resources to build a cutting-edge website for your law practice. Now, the question is, how can you attract traffic? One effective way to drive users to your website is through link-building.
The practice of link-building entails the creation of hyperlinks to your website in other locations on the web. Though it may sound somewhat difficult to get links to your page on someone else’s site, there are some relatively simple and effective ways to get your firm’s name out there.
Writing Informative Blog Posts for Attorney SEO
Having a blog on your website is a great way to get keywords into your content. While this can prove to be an effective SEO practice, creating engaging, useful content can also give your site credibility. Once you have established a sense of trust with readers with authoritative knowledge on legal subjects, you can leverage that into links.
Journalists and bloggers are always on the search for helpful content to use for research and reference purposes. Per Search Engine Journal, creating a high volume of desirable content can increase your chances of being linked on news sites and blogs.
Using Facebook Polls for Post Ideas
You may know a lot about your area of legal expertise, but do you know what people want to read about it? Knowing your audience can be a challenging aspect of blogging and producing content, but there are ways to get an idea of what people want.
One way that you can get a pulse on your readership is to poll Facebook groups. Look for groups that have an interest at least somewhat adjacent to your practice. Then, make a poll that asks a relevant question to the group. Lastly, turn that data into an informative blog post that reveals your findings and share it with the group. Doing this at least once every 90 days can be an easy way to generate worthwhile traffic and conversions.
Making Yourself Available as a Podcast Guest
The demand for podcast content has been steadily on the rise over the past few years, and it shows no sign of slowing down in 2022. Considering how large your potential audience could be, you should try to get yourself onto podcasts that are relevant to your areas of practice. The simple truth is, that people are often curious to hear free legal advice, and a podcast offers a unique venue for you to demonstrate your expertise.
Guesting a podcast can be a great way to promote your practice and website. While you can plug your URL on the audio track, your site will also typically be linked in the podcast description as well as the show’s website.
Learn More From an SEO Expert
As Google and other search engines routinely update their algorithms, staying on top of SEO trends is compulsory to your digital marketing success. Working with a professional who stays up-to-date on industry best practices can give your business an upper hand. To learn more about link-building or other SEO strategies, contact us today at 855-605-7361.