Did you know the average reader only spends 15 seconds on a website? Or did you know those annoying pop-up forms have the lowest conversion rate?
That’s right, in the sea of digital content, you’re pitching to drugstore goldfish. And the worst part? You used three of your precious seconds on a pop-up ad that doesn’t convert.
We know that sounds harsh. But we’re here to build you up, not tear you down. Here’s what the SEO Experts are saying on creating quality content that still drives traffic.
Meet Your Audience at Their Level
The first step to creating solid content is to know your audience. Who are they? Where are they in the buyer’s journey? What problems are they facing?
Ask questions and use analytics to fully understand your client base. Once you know your client base, you can correctly position your services. What do we mean? Don’t market hats to clients looking for shoes.
Always Provide Value
You always want to be providing value with your products, services, and content. Value can be in the form of information, actionable steps, or even entertainment. Your clients should feel like they gained something from your marketing blogs.
Combining value with knowing your client’s needs is a double whammy. Knowing your audience allows you to provide them with the right content at the right time.
Don’t Skip the Basics
We know you’ve heard it a thousand times, but we can’t stress it enough. Practice blogging, marketing, and SEO fundamentals. Skimmable and easy-to-read articles will soon become your best friend.
Ensure the value and message you’re delivering can be understood from a glance. Use headings, short paragraphs, bolded words, and other techniques to drive your points home. I mean, you only have 15 seconds to make a killer first impression!
Always Respect Your Audience
Remember the pop-up form we mentioned? Not only does this have a low conversion rate, but it’s downright obnoxious.
Imagine if you were talking to someone in person, and in the middle of the conversation, they shoved a pamphlet in your face. This is essentially what these pop-ups are.
Be sure to respect your clients and treat them how you want to be treated. Respect stretches further than just ads. Always respect your client’s intelligence and values.
The SEO Experts Have Spoken, Now It’s Your Turn!
There you have it, the SEO experts have spoken! When creating digital content, put yourself in your reader’s shoes. Think about the problems your readers are facing and how you can help. Always provide value with short and skimmable content. Lastly, be sure to respect your audience.
Still need a push in the right direction?
Get in touch with your own SEO Expert at seoexpertdanny.com! Discover more about our services or by calling our office number of (213) 322-0770 so you can speak with a member of our staff so you can arrange for a consultation. Let our SEO Experts give you the expert advice, insight, and assistance that can make a difference to your business.