Addiction treatment SEO strategies can be a tricky thing to develop. For one thing, substance abuse is both a niche and popular topic to delve into. The problem here is that while it’s not as sought after as topics like food and travel, it’s a health issue that many identify with. That then means that the competition is quite steep.
But that doesn’t mean that developing a successful addiction treatment SEO strategy is impossible to do. With the right tools and knowledge, you will see your rehab facility gain a wide audience slowly but surely. That then begs the question: How do you do it? Hopefully, this article can provide some answers.
It’s (Mostly) On the Keywords
Let’s break this down in a nutshell: the keywords you’re going with are the words that most clients use when they’re looking up addiction treatment online. That said, keyword research is an essential part of this practice.
The first step to keyword research is to define your objectives. It could be a goal to rank for a specific service offering or to even outrank a competitor. Whatever the case may be, be specific about your keyword use intent.
It’s also important to place yourself in your clients’ shoes. A tool like Answer the Public lays out all the common questions people ask about a given topic. This should give you a better idea of which keywords to use. Then you build your keyword strategy. Make sure it lines up with your clients’ needs and goals, as well.
Create Valuable and Authoritative Content
This one is a given, but always worth mentioning over and over. You’ve probably heard the saying “Content is King,” and for good reason. Whether it is a blog post, an infographic, or a video, the content you create is the bread and butter of your website.
But above all, you have to make sure that the content you create is reliable, informative, and ultimately, would add value to people’s lives. This will elevate your status as an authoritative figure in the addiction treatment industry. And once you achieve that, a higher search engine ranking will follow, guaranteed.
Take Client and Customer Reviews Seriously
Many companies don’t give much attention to customer and client reviews. But if you implement the same approach, you could very well be compromising your potential to do better in terms of SEO.
Customer and client reviews are the closest thing for a reader to sample a product or service. It’s akin to taking a prospective new vehicle on a test drive, which as we all know, is a great gauge to know whether or not you should make a purchase.
According to a 2018 study, 92.4% of consumers rely on online reviews for their purchasing decisions. Also, 74.7% of patients look for at least seven ratings before they start trusting and 77.6% want to see at least seven comments before they start believing in a trend.
As much as possible, ask for customer reviews or automate them via email or SMS.
An Expert to Guide You Through Your Addiction Treatment Strategy
If you ever need help with your addiction treatment strategy, let an SEO expert help you out. Danny Star has been in the game for a long time now and has been a certified Google partner, as well. Some SEO packages offered are web design, social media, and affiliate marketing, just to name a few. For more information, visit the official website or call (213) 322-0770.