Healthy redesigning strategies focus on improving the user experience. A website is so intuitive that a visitor can find the information that he or she needs efficiently. The user experience is everything a site redesign. If your site is cluttered and it’s difficult to navigate, your users will leave immediately.
Here are some healthy redesigning strategies that you must focus on when your site needs a refresh.
Defining a purpose
When you redesign your website, you must develop a goal that’s specific and measurable. For example, you must aim to keep your site relevant for years by focusing on timeless purpose.
Or your website’s purpose is to serve as a resource for particular information. You may also use your website as an online quote generator or an e commerce hub. Or you can use it to be a portal for customer interactions.
Understanding your users
Before you can achieve the purpose of your website, make sure the you know your users. Just because a design looks good to you doesn’t mean that it’s the same thing for your users. Always remember that your site isn’t for you but your target customers. Ensure that the overall design resonates with the target market.
You can choose to incorporate those ROI-driving trends, but it can spell trouble. Instead of focusing on the fun aspect of you design, make sure that your site is functionality. Is it easy for your customers to purchase your products? How long does your site loads? What’s the navigation feels like?
Keeping homepage simple and concise
Whether you like it or not, your homepage is your first opportunity to engage with your customers. Thus, write your content in that page as simple and concise as possible. Place the most relevant content at the top of the page, where users can see it immediately.
Investing in responsive design
Any modern website is responsive. Most users are looking at your company information while they’re on the go. They expect your information to be readily available no matter what device they’re using. Responsive design allows you to cater to your customers through any device.
Setting up SEO
Optimizing your site for the search engine isn’t an afterthought, but you must avoid basing your web design around it. Instead, focus on the value for your consumers and a seamless user experience. These factors are important in optimizing the search engines.