Yes. Grammar is vital in your content marketing. Errors in grammar can affect the results of your content marketing at a reader’s level and SEO level. With poor grammar, your site will lose credibility, reduce user experience and bring down search rankings.
You’re not credible.
Poor grammar can create a negative impact on the credibility of your overall website. With damaged reputation, it can lead to a loss of potential buyers and clients.
The result will be a negative bottom line. That makes grammar a vital part of your online success.
The majority of online customers don’t buy from a site filled with bad grammar and spelling errors. Well, how can they trust the quality of the company if they can’t even fix those issues? They would even consider such site as unprofessional.
It takes time to decipher.
If you use improperly structure sentences, for example, they can be difficult to understand by your readers. That’s why grammar is a vital part of an article’s readability, which is an element of your post that offers a positive experience.
Thus, a grammatical error will not only result in a loss of sale, but your reader will also lose interest in your post, thereby, hindering the effectiveness of your contenting marketing.
Some may think that millennials can be forgiving of spelling errors as they’re more accustomed to informal lingo. But it turns out that this group of people has higher standards regarding grammar.
That said, proper grammar is more important for your visitor’s experience. Thus, you need to ensure proper grammar in your content marketing and social media marketing.
How about rankings?
Google has not confirmed if it does include grammar as a ranking factor in its algorithms. However, Microsoft’s search engine, Bing, has made it clear that it is a ranking factor in determining the content quality on the web.
With those reasons, having proper grammar in your content marketing should be vital. And it must be taken seriously as it can jeopardize the performance of your campaign.
Unfortunately, a grammatical error or two may still be hiding from you, even if you proofread your work a hundred times. But don’t fret. There are online tools that you can use for free to look into your grammatical errors. In this way, you can check the errors before publishing your post.
In addition to online tools, you can also use the help of your trusted colleague who can point out your mistakes. In that way, you can be sure that you’re publishing a high-quality content.