For the first time in history, Google releases the full version of their search quality rating guidelines. It’s a 160-page PDF and it contains all the guidelines that the company is using to assess the quality of its search results.
Why released it now?
The reason for its release is the increasing number of people using mobile devices. More and more users are always on-the-go and they need answers. They utilize their smartphones to search and get answers to some questions.
In other words, Google simply wants to provide transparency for website owners who are catering to the needs of those users.
Even though the company has released its guidelines, Google is reminding webmasters that its guidelines are constantly changing as search keeps changing. Unlike before, Google will release its guidelines periodically. That’s good news for webmasters.
As soon as you’ve obtained a copy, it’s definitely worth it to study the document to find out how you can improve your website based on the guidelines.
Does it provide information on how Google rank one’s site?
Unfortunately, it’s not. It’s a guideline that can help the search engine giant in developing algorithms.
Essentially, these guidelines are designed for evaluators who are providing feedback to the experiments of Google. These will allow Google to provide users with better search results based on what the search engine thinks users want.
The guidelines showed that there are different factors that the engine uses to determine what makes a website a quality site.
One of the most interesting things about the guidelines is how Google characterize high-quality pages. From this guide, you can find that Google likes a site that offers a high amount of quality content with functional designed and high level of expertise, trustworthiness and authoritativeness.
The guide also describes how low-quality pages are. These pages only provide deceptive content, spam page or lack of purpose.
Can you benefit from it?
With this release, the SEO marketers just received a “guide” they’ve been waiting for to improve the quality of their sites. They can already work from there to finally make a “quality” page or website that will highly likely to appear on search results.
In view of this release, we’re pretty sure that there are different sites that provide a breakdown of each search guideline. A lot of SEO experts will try to explain how the guidelines will affect your site or web page.
For now, what you can do is to take a look at the 160 pages of Google’s search quality rating guidelines. There are several things that you can learn from it.