The Internet has exploded in recent years with people looking for ways to make money online. Even if it is just as extra income outside of a regular job, people are taking the opportunity to turn web pages, blogs, social media pages and more into business opportunities that can help them make more money. Thousands of businesses exist today solely as Internet businesses to make income on the pages that exist and they use the various marketing strategies available to them to make the business work. Google, the Internet search engine giant, has been at the forefront, creating AdSense and AdWords as advertising mechanisms for web pages. Many people are confused about these products and ask just what are Google AdSense and Google AdWords?
Explaining Google AdWords
Google AdWords is a marketing tool that can be used by websites as a method of creating advertisements that make use of important keywords that center on your particular business niche, product or service. These advertisements are designed to help draw the attention of search engines so that when a consumer is performing a search on a product or service within your niche your advertisement would come up high on the list if they used the keywords you use in the ad. The ads appear on the side of the Google search page, making it more likely that your ad gets noticed and clicked on, bringing an interested potential customer right to your doorstep.
Explaining Google AdSense
Google AdSense is another way that you can generate money from your blog or website. When you make use of the AdSense tool, you can have advertisements on your website that are there to generate money for you. When an interested party clicks on one of the advertisements and goes to see the ad, it generates money for you and your website. AdSense chooses ads to run on your site that are more likely to be clicked on based on the business niche of your site and what the typical customer may be looking for, providing ads that are more likely to generate clicks for you and thus bring you more income.
If you have a real interest in learning more about what are Google AdSense and Google AdWords strategies you may want to seek out the advice and guidance of an experienced Search Engine Optimization (SEO) firm so that you can find out more about how the process works and how it can be employed on your site. SEO experts can then help employ the strategies on your site so you can start generating extra revenue in no time at all.