SEO (short for Search Engine Optimization) involves the process of increasing the quality and quantity of website traffic from a particular search engine (Google, Bing, etc). The aim of this tool is to organically (without advertising) redirect people to your website.
When looking up something online, you may have noticed that two different types of results come up: the sponsored ones (called PPC which is short for pays per click) and the natural results. The latter ones are those that SEO targets. Let us tell you more about the subject.
What is the SERP?
Normally, search engines are used by individuals whenever they want to search for something. The aim of your website must be to provide an answer to that something. Regardless of the purpose of your site, which may vary between offering a product or service, writing a blog, and many other options, SEO is a must if you want people to get to your web. Every action you take to make Google consider it a quality source and rank your website higher for your desired search queries is considered SEO.
That ranking is formally known as SERP (Search Engine Result Page). Different SEO strategies are carried out to improve your position on the ranking of each keyword that is being looked up.
Finding appropriate keywords for your website should be the first step you take on your SEO journey. Particularly, it will help you to get to know your audience and find new content ideas. The former is because, when starting a new website, the research will give you an overview of the sub-topics that are interesting for the people in your industry. The keywords you find will also help you to plan what content you will be posting and writing about.
Researching Keywords Made Simple
At this point you must have understood the importance that the keywords have on SEO, so you will need to dedicate some time to them to find out the best for your site. There are various ways to come up with keywords. To begin with, you will need to think of some phrases commonly related to your business. If your website is selling soccer jerseys, for instance, simple phrases such as “soccer jerseys”, “team uniforms” or “sports shirts”.
With those foundations, you will be able to use Google tools to serve your purposes. The site features functions like autocomplete, people also ask, or related searches that will definitely give you keyword ideas. There are many free keyword tools that will help you once you provide it with a seed keyword. The problem is they will be very limited when it comes to other features, so having a quality service like Seo Expert Danny may prove useful.
SEO Expert Danny is the Solution to your Problems
If you want your search engine optimization to be carried out by an SEO expert, then you need to get in touch with us. Discover more about our services by scrolling through our site or by calling (213) 322-0770 and speaking with one of our representatives to arrange a consultation. Let us give you the expert advice you need for your site to stand out from the rest.