Effective SEO can drive traffic to your website. Since search engine’s algorithm constantly changes, your site must be constantly updated as well.
Once of the modern SEO strategies you must implement immediately is the use of responsive website design. Google has made it clear and made warnings to site owners that if their sites aren’t optimized for mobile viewing, their site rankings will be penalized.
Since more and more consumers are now using their mobile phones or tablets to search for information, implementing a mobile-optimized website is no longer optional. Having a mobile-optimized design won’t only improve your website traffic but it’ll also enhance conversions.
Relevant and Recent
Over the last few years, there are several changes on SEO and one of them is the use of keywords. Google, for instance, has learned that sites or pages about certain keywords don’t necessarily provide better user experience. Rather, it’s the authoritative page about certain topics does.
Thus, the strategy of “building keywords everywhere” is no longer effective. The modern SEO strategy requires building content that’s focused on satisfying users’ needs. This means that your site should be optimized to answer the questions of your visitors but do include a few tightly related keywords.
Using Social Media
Modern SEO strategy no longer focuses on attending to your site. SEO experts recommend offsite presence through social media sites, directories and local listings. These areas can amplify your website’s SEO as consumers can easily find and know more about your business.
That said, it’s ideal to set up profiles on the most popular social media sites, such as Facebook, Google Plus and Twitter.
When users visit your site, make sure that your site is intuitive or easy to navigate. Focus more about their immediate goals and not more about your marketing goals. This means that your most important information must be located above the fold. Then, navigation must be simple and helpful. This is to make sure that you’ve satisfied your users in a short amount of time.
Modern SEO strategy still requires continuous monitoring of your effort. By constantly monitoring your program, you can see trends and make adjustments as needed.
SEO has changed dramatically over the last few years. Some hated it while others loved it. But this is a type of change you should adapt to if you want to improve your site’s ranking. Building topical content and relevant can do more than just a build a brand. It’s also very rewarding.