Do you need to drive more foot traffic to your business? If you do, then you must connect with your clients online and maximize your digital marketing campaign. Remember that your customers or potential clients are always searching for you online. Every year, local searches increase. Most of these searchers visit a local business after finding a shop online. A significant portion of those searches resulted in a purchase. That said, it’s vital to use marketing strategies that boost foot traffic to ensure people discover your shop online. To help you get started, here are some of our tips:
Use of local search ads
Most mobile searches have local intent. For that reason, you must learn how to connect with your local consumers so you can stay ahead of the game. The best way to do so is to advertise your brand to nearby people. With local search ads, you can drive more local customers to visit your physical shop. They also increase customer awareness and let them know more about your products and services. These ads also encourage interested customers to call your company, thereby, allowing you to talk to them one-on-one. The best thing about local search ads is that you only pay for people who click on your ad.
Promote business on social media
Apart from local search ads, promoting your brand on social media can also attract potential customers to visit your local shop. You can run a successful social media campaign even if you’re not a big brand. But make sure that you connect with your customers consistently on social media channels. Remember that the clients who follow your brand on social media can become your brand advocates as they can spread the word about your products to their family and friends. Don’t try to be everywhere at once. Instead, focus on a few social media platforms. Make sure to post consistently. Your posts have to keep your followers interested in your brand. To generate more buzz, advertise your in-store events.
Use of local directory listing sites
It’s another way to boost foot traffic. Thousands of websites offer this service, but you can start with Yelp, Google+ and Internet Yellow Pages. Directory listings can improve local audience awareness. They also boost local search rankings. As a result, local customers can find you at the moment they’re looking for the products and services you provide. When using directory listing, make sure that your profile has all the information your customers need. If not, other people can add inaccurate details about your company, thereby, losing potential customers and reducing your search engine rankings. Optimize your rankings by giving us a call today (213) 457-3250.