SEO services can vary. They depend on your company’s needs. Although backlinks are necessary, not all SEO professionals offer them. If they do, they require an additional fee. But what’s the future of backlinks?
Backlinks and SEO Services
The most reputable SEO companies offer backlinks. But this feature only involves white hat links. But you may wonder whether or not backlinks are necessary. They are vital for your search rankings. However, before you start your backlink program, it’s vital to note that Google penalizes some backlinks. It does penalize those links going to your site.
The SEO community is always interested in backlinks. However, this area is prone to link schemes. Google doesn’t like unnatural link-building. That’s why it knows whether or not you paid for those links. But there’s an indication that Google may make backlinks less crucial in the future.
Backlinks as a Ranking Signal
Google has created a lot of tools to understand how content fits on the web. In that case, its algorithm may no longer rely on inbound links in the future. Thus, over time, the weight of the links may drop off a bit. It may also suggest that you no longer have to worry about penalties on backlinks because they may no longer be as valuable in the future.
Then again, a backlink profile is still necessary. It tells Google about a website. Is it trustworthy? How authoritative is it in a particular niche? Google still cares about links as they help the algorithm find pages. The links are Google’s way of finding a page on the web. Without links, there’s no reference to a page. However, over time, backlinks may not be a big factor. It may change a bit how Google perceives backlinks in the future.
Build the Right Backlink Profile
Whether or not backlinks will be extinct in the future, you still have to build a lot of them right now. But you should only do it naturally. Don’t go around paying sites just to give a link back to your website. Google hates it. Instead, you should create long-form high-quality content that entices website owners to insert a link to their post back to your site as a reference.
They are not easy to make. They require a lot of time and research. That’s why SEO services include writing blog posts to support SEO efforts. Here at SEO Expert Danny, we offer blog posts as part of our services. Each time we create a blog post, we ensure that it is worth a backlink.
However, if you are interested only in backlinks, you may consult us to give you a customized SEO plan. Our SEO services have already helped many companies in California. Your site may be the next one. If you are not sure whether or not you need our services, just give us a call. It’s free by the way: +1 (213) 322-0770.