Having an active website can offer massive benefits to your business. Pairing it with inbound marketing can give you greater benefits and generate more traffic and high-quality leads.
A website with inbound marketing strategy provides value to just a small group of narrowly defined people. On this list, let’s take a look at some of the key elements of a web design optimized for inbound marketing.
When it comes to inbound websites, the less, the better is the concept being applied. The content won’t overwhelm visitors so they won’t leave the site immediately.
Web sites with full of information can be cluttered or confusing to the visitors. Plus, the colors and fonts used should be eligible. The best way to achieve it is to know the real purpose of every element on your site. If it’s not necessary, it doesn’t serve a purpose. So, get rid of it.
Make it personal
A site optimized for inbound marketing incorporates dynamic personalization. One great example of personalization is providing your visitors a “recently viewed items list.”
Of course, there are countless of possibilities that you can apply for better personalization. The concept utilizes behavioral and demographic information in creating highly customized content.
Personalizing your content doesn’t only save time as you won’t make drastic changes to your website often but it also helps your visitors in staying longer on your site. Plus, it increases the possibility of driving better conversions.
Having a responsive website doesn’t only appear good on mobile devices, but it also decreases bounce rates. Your visitors can navigate to your content quickly and find what content they’re looking for. Plus, Google favors sites with responsive design. So, it’s a double win.
Calls to action
Optimizing your site for inbound marketing will also need distinctive CTAs. Your call-to-action buttons should be concise but engaging.
Plus, they should be appealing and stand out from the crowd. Then, the placement should be on the top of your page so your visitors wouldn’t have to scroll down to find it.
The primary goal of inbound marketing is to generate quality leads by offering your guests high-quality, useful content. A site that’s optimized for inbound marketing should have content with clear calls-to-action that directs visitors to a landing page. Then, it’s followed by a thank you message and provide them with a secondary offer.
The content should be optimized for inbound by inserting targeted keywords that are relevant to the buyer personas. Your content should be simple and avoid details that are not relevant to your audience.