You have probably heard about ChatGPT on social media or from someone you know. It’s a chatbot that can simulate human-like responses. This is not a search engine. Danny Star’s digital marketing team has tried it. It’s genuinely impressive. But will it change the search?
Danny Star’s Digital Marketing and Search
With the rise of AI and chatbots, like ChatGPT, many digital marketers are wondering whether or not this technology will replace search. Even though Google is boosting its effort on AI to compete against ChatGPT and its clones, it will not replace Google search for now. It’s different from Google. Its purpose is to provide meaning out of textual information. It can also generate a response based on what the user has asked.
Google, on the other hand, provides information according to keyword inputs. It does not produce information on its own. It delivers results based on web content in a real-time fashion. It only shows the most relevant results for the user.
Although both can provide results, Google’s results are more specific and factual. ChatGPT’s answers may seem correct. But there are times that it doesn’t give you the right facts.
Google’s Own ChatGPT
ChatGPT won’t replace search anytime soon. But because of the rise of ChatGPT, it is accelerating the development of AI and it will soon release a version of its search engine that has chatbot capacities. Bing is also developing its chatbot technology and it is expected to be introduced in March.
How Can ChatGPT Help Your SEO?
Some digital marketers are afraid of this AI chatbot’s rise. But if you understand how it works, there’s really nothing to fear. The reason for this is that this chatbot can be used as a tool for content writers to write relevant and useful content. But you must not publish your content without first editing it. As mentioned, some details provided by ChatGPT are incorrect. You can use it to stop writer’s block. It can help you come up with fresh ideas. Plus, it helps you save time in generating ideas for your content. In that way, you don’t have to spend hours brainstorming. It also helps in increasing traffic to your site because this chatbot can suggest topics that are relevant to your niche. For now, you should focus on providing your audience with engaging content. You should get your facts right and avoid sharing misinformation.
What Can You Do Now?
Indeed, the chatbot can be useful for your SEO. But, as mentioned, you must not rely on it too much. You should continue optimizing your site so that it will appear in the search results. Don’t worry about the chatbot’s rise. Instead, use it to your advantage in helping you boost your local SEO.
And if you need further help in incorporating it into your SEO strategies, then make sure to consult with Danny Star’s digital marketing team. Contact us here so we can talk more about how we can help your company: (213) 322-0770.