Search engine optimization (SEO) has various elements and one of them is the title tag. Indeed, Google does not rely on this tag. However, title tags are still a vital part of your on-page SEO. How can an SEO pro help you craft perfect title tags?
SEO Pro on the Best Practices to Create Title Tags
It is important to remember that title tags will help search engines understand what the page is about. Thus, you should consider the following tips when crafting these tags.
Include Your Primary Keyword
Your title tag must include the primary keyword or keyphrase you are targeting. It helps search engines understand what your page is about.
Keep It Concise
The tags should be between 50 to 60 characters in length. This is the maximum length that will allow the title to be displayed in search engine results. Thus, make sure to keep this tag concise and to the point, while still conveying the main topic of your page.
Use Unique Titles
Every page on your site should have a unique title tag. It has to reflect its content accurately. Hence, you must avoid using duplicate title tags. Otherwise, search engines will be confused, leading to lower rankings.
Focus on Your Users
Indeed, title tags can help search engines to better understand your page. However, you need to keep in mind that it will be the users who will click through and not the robots. Thus, it is important to write a title that is compelling and informative for users. A well-written title tag can increase click-through rates and improve your site’s overall user experience.
If your site is already well-known, make sure to include your brand name in your title tag. This can help increase brand awareness and recognition, as well as improve click-through rates.
Write Tags Based on the Search Results
This involves research. You need to go to google.com and enter your primary keyword. Then, look at the title tags on the search engine results page. Find out what is ranking. Do not copy the title tags found on the results page. Rather, craft your title tag based on the result.
Tailor It to Your Content
You may want to use the title tag as a summary of your content. Consider adding numbers or dates in the tag.
Use Your Own Data
You could just utilize your data to help you come up with title tags. If you have made a series of title tags, try to evaluate the results. Then, write a title tag for a page based on the data. You may also use your Search Console data to find queries with low CTRs. This is also a great place to find ideas to help you rewrite the title tag to boost CTR.
Get the Help from the Pro
Title tags will help you understand what your page is about. But you need to craft it perfectly to ensure that your users will click on your title. If you need further help, make sure to consult with our SEO pro at SEO Expert Danny. Schedule a consultation today.