Content strategy is a kind of discipline in the online world. It shares the same space as SEO, public relations, and content marketing, among others. For some business owners, they do not know exactly what content strategy is.
The Strategy Has To Work With Others
It is important to remember that content alone will not bring your digital project to life, even if content is the king. Content has to work with other disciplines. The reason for this is that teamwork is required to improve content strategy. For every digital project, assemble your team to work with the strategy group that can lay the foundation for your digital concept. You must take a holistic view of content implementation.
Meeting User’s Expectations
Do not just focus on the actual content but also concentrate on the people who are creating the content. In this way, you can be sure that you meet every user’s expectations. When you develop a content strategy, make sure that you keep the flow and governance factors in mind so as to deliver a more valuable content to your audience while still meeting your business’ objectives.
Consider Literacy Level Of Audience
Not all users have the same literacy level. To improve user experience, make sure that the language you use on your content is simple and clear. Even if your website caters to high literacy users, you must also consider those who are low literacy users. By keeping the words and language on your site simple and clear, both low and high literacy audience will thank you for it.
Know The Five W’s And H Of Journalism
These are the who, what, why, when and where, as well as how. Your content will never satisfy your audience’s want if it does not answer all of these six questions. So, before publishing any content, make sure that your content covers all bases.
The voice and tone of your content are all powerful in improving content strategy. Bear in mind that the brand’s voice is a reflection of your company’s personality and identity. For that reason, it must be consistent across your website. However, a brand’s tone must still vary depending on the reader’s emotional state. That said, you may apply humor on a welcome page to build loyalty or likability. But a warning message should carry a serious tone.
Content strategy should help you define your brand’s voice and tone to improve user’s experience while strengthening brand image.