A good web design is simple and structured. It should outline your business, its values and focuses on your target audience. If you are still building your website, you must keep in mind the common web design mistakes.
In this post, let’s tackle the deadly sins of web designing.
Unresponsive Web Design
Responsive websites look the same no matter what screen you are using to view them. More and more people are browsing the web using their mobile devices.
However, if your site is unresponsive, it won’t be scaled. Your content can’t be read, and the menus are fiddly. Your visitors will also spend more time in resizing your site than interacting with your site. It is one of the main reasons your site should be mobile-friendly.
It is also important to note that Google ranks responsive websites higher than unresponsive internet sites. So, if you wish to top the search results, you should consider having a responsive web design.
Your site’s role is to attract and engage with your target audience. In this way, your visitors will convert into customers. However, if your site is not attractive, it will never encourage visitors to sign up or purchase your products.
To avoid this mistake, your site should lead your visitors through a sales journey. Thus, any flaws that discourage your visitors to buy something from your site have to go. You should let go of those aspects of your site that make your customers feel lost.
Your site has to be safe, and your message must be clear and easy to understand. Most importantly, it must load quickly. In this way, your users will not wander off when they visit your site.
Focusing on your company
It is true that your website’s goal is to tell the message of your business. However, your site is for your customers too. Instead of focusing on testimonials and creating posts about the brilliant reviews you got, you should also include posts that provide answers to your clients’ pain points. You should ask your audience members the problems they have and how your company can help them.
In other words, make your website a way to give them answers front and center.
Your website must not only be elegant, usable and friendly to your customers but it must also be SEO-friendly. There is no use having a site if your target audience can’t find you. That’s why you need to optimize your site for the search engine.
If you make these common mistakes, then it is time for you to change them. When you make changes, however, you should consider what you want to achieve regarding leads and sales, as well as traffic.