Customer reviews and ratings are good for SEO as they’re a proof that your website is trustworthy and credible. That’s because two-thirds of users online are influenced by customer reviews or testimonials when they need to purchase something or signup for a service.
Now, if they see reviews on your website, they might be prompted to take immediate action.
But you may wonder whether or not customer ratings will influence your online visibility on SERPs?
Yes, it’s because search engines prefer sites with online reviews as consumers love an online review. According to the survey of MOZ, online reviews are said to make up 10 percent of how search engines decide to rank their search results.
Customer ratings and reviews are also beneficial because they provide more opportunities for your site to have original content on your pages, which can be a boon for your rankings. Although you can’t have control over the reviews of your customers, they’re writing for your individual products. They may feature some keyword phrases that are vital for your SEO campaign.
How can you use customer ratings to improve your site’s SEO?
If you’re planning to craft a review acquisition strategy, you’ll have need to know which review platform that suits your business.
Conduct research about it by Googling your industry followed by “review.” From there, you can obtain a list of relevant review sites. To avoid making mistakes, review the policy of every platform.
On-site reviews and off-site ratings are both essential for SEO. The more reviews you have, the better it is for your site to earn a place in the search engine results page.
When it comes to reviews, you should remember that you can’t control how they’re optimized. Even if you could, they will only play a small part in your search engine rankings and online visibility. But they’re still worth obtaining them.
What to do when you receive negative ratings?
When you receive negative reviews from your actual customers, you should allow yourself to could down a bit. Responding too soon can cause damage to your online reputation. Instead, wait for a day before you react and think long and hard about what you want to answer.
Then, find out if the ratings have merit. In this way, you can decide whether to fix your side of the complaint or not.
Now that you know how customer ratings can affect SEO and how you can use them to gain online visibility, it’s time for you to take your online reputation more seriously.