For any SEO experts, there are some primary tools that one must have. These are vital in the success of any SEO campaign. These tools are used in determining the performance of any SEO campaign. Performance measurement is key in determining how to perfect the campaign to reach more and optimize the site to rank high for the right keywords.
Google analytics is one of the best and powerful SEO tools that create very useful metric related to the site. The metrics used are use to tweak the site appropriately. Some of the metric available from Google analytics are traffic to the site, how traffic behaves on the site, bounce rates, and keywords to site. Based on these metric, it is possible to streamline the site for maximum traffic, less bounce rates, and easy access of the final product. Apart from these benefits, majority of the functions in Google analytics are free. Moreover, using the tool is more advantageous because the industry standard firm, Google, designed it.
These tools are used to determine the most appropriate terms to use on your websites. While the choice of terms and phrases depends on the type of website, target audience, and budget among others, these tools provide the insights required in the choice of these terms. Some of the popular keyword tools include Google keyword planner, wordtracker, spyflu, SEO Rush, and keyword discovery. However, these tools except Google keyword planner are subscription based.
Do you use any plagiarism tool in your SEO work? If not, this is one of the most reliable and credible tools that you can use to ensure your content is original. If you rely on the services of freelance copywriters for your content, then it is wise your use this tool before you can upload the content on your site. With your website bearing duplicate content, you stand the risk of being penalized, let along your site being taken down.
SEO analysis tool
With your site up and running, you need to ensure that it conforms to the various SEO requirements. To achieve this, you will need SEO analysis tools. There are numerous of these in the market, it all depends on your budget, as majority of them are subscription orientated. One of these is raven tool. This tool will check on the various items to enhance the highest ranking possible. Some of the items that you can check with raven tools include duplicate headliners, images lacking alt tags, etc.
With these tools, you are able to run your campaign effectively and with great success. If you are operating on a small budget, it is wise to use the Google based free tools. In addition, if you don’t have the required knowledge, then you can use the services of SEO experts.