The best content marketing strategy can build trust and familiarity with your current and prospective customers. It provides them the pieces of information in the right format, channel and time.
Furthermore, the best content marketing strategy is the result of clear intention and focused execution. It’s also the result of careful planning.
Get the right fund
Whether you like it or not, you’re going to spend money to execute your content marketing strategy. Once you have the right fund, you can focus on your company’s goals and how you can present them to your customers.
Understand target market
When people think about content marketing, they always think about selling. But it’s actually not. Rather, it’s all about entertaining, educating or informing them so you can earn their trust.
But before you can inform them, you must know who your target market is and what your audience wants/needs from you. One of the ways to understand your audience is to develop a buyer persona.
Learn more about your audience’s buying decision. What their possible questions are and their pain points. What information do they want that they couldn’t find from other sites?
Focus on what your customer’s want
To do that, you must study your Google analytics. The details there offer clues of what your visitors’ needs and interests that you can cover on your site.
Then, investigate further by visiting the social media sites, blogs, forums and other networking channels to know how your target audience interacts.
Or you can ask your customers some questions of what they’re interested in and what features they think are important.
Gathering these pieces of information will give you a better understanding of what your customers wants and needs.
Know the right formula
The best content marketing strategy is all about helping our customers in solving an issue that are relevant to them. Your content must provide information that’s relevant to your customers, and not just to your company.
Then, create a content that you can easily distribute across various channels and devices. It’s also best to curate content to share relevant topics from other influencers and thought leaders.
Plan SEO-friendly content
SEO is still important for your content to be found by your potential customers. Pick one keyword per page and use it within the article. But make sure that it makes sense when you insert it.
Do optimize the search engine but never overdo it. Remember, Google wants you to write for real people and not for robots or search engines.
The results for your best content marketing strategy won’t be realized immediately. It takes weeks or months to see significant results.