Having a responsive web design is vital to your site’s success. That’s because smartphone and tablet use is rapidly increasing. With the rising popularity of mobile devices, the approach in web designing and user experience have changed dramatically.
But what are the advantages of a responsive web design?
It offers an excellent user experience.
No matter how great your content is if your site doesn’t provide a unique user experience, your visitors won’t consume your content through the device, they’re using. Thus, having a responsive web design provides an optimal user experience, whether they’re viewing it on a desktop computer, tablet, smart TV or smartphone.
It is cost-effective.
Another benefit of responsive design is that you don’t need to spend your money on two separate websites. The savings can be substantial. With this kind of design, it enhances SEO efforts as your visitors will be directed to a single site, regardless of what device they’re using.
It is preferred by Google.
Google is undoubtedly the king in search marketing share. When Google speaks, digital marketers listen. And Google requires websites to be mobile-friendly. In fact, it emphasizes responsive web design as the best practice in the industry.
The reason for its recommendation is that Google can easily crawl and organize your content as you only have one URL and same HTML. There’s no need for its crawler to index multiple versions of your site.
It is easy to manage.
Since you only have to maintain one site, you only have one SEO campaign. Thus, it’s far simpler to handle than have two sites and two campaigns for SEO. It’s a great benefit that a non-responsive web design can offer.
It also makes it easier for you to implement specific keywords that your target market will likely use to find your website.
It is flexible.
Responsive design offers a fluid content, so it’ll move freely across all resolutions and devices. Because of its fluidity, it achieves the same result and experience as a website content on a desktop screen.
Now that you’ve understood the benefits of a responsive web design, are you ready to take your site to the next level? Creating a responsive web design can be complicated if you don’t know where to start. To ensure that you have the right elements for your design, you should consider consulting an expert to help you out.
Contact a responsive web design expert today to make sure that your site offers an excellent user experience.