Reasons You Need to Use Social Media in Your Marketing Strategy

Social Media Marketing

Modern marketers may always find themselves handling multiple accounts on various social media sites. Although it’s daunting, it’s necessary because being social can positively affect the buyer’s journey. But why would you continue your social media marketing? Is it even a lucrative channel when you need to nurture prospects? Driving Targeted Traffic It doesn’t matter […]

Reasons eCommerce Sites Fail

eCommerce sites

Are you planning to put up an eCommerce business for your brand? If you are, then make sure that you avoid these common mistakes that most eCommerce sites make. Else, your site will suffer in the long run. Use of Poor Quality Images Shopping online is different from traditional shopping. That is, customers can’t pick […]

Are H1 Tags Still Vital for SEO?

H1 Tags

Some site owners are modifying their sites to help them rank higher in the SERP. One of the things that they do is to place H1 tags where necessary. But with the Google updates, are H1 tags still important to rank higher on Google? The H1 tags MAY help in improving rankings in the SERPs. […]

Why Is Link Quality More Important Than Quantity?

Why Is Link Quality More Important Than Quantity

Link building is vital for your site’s ranking. But link quality is more important than quantity. Before, the more links you get, regardless of the source, the better your site’s ranking will be. But it has changed now considering how smart the search engines have become. Google, for example, punishes websites that build hundreds of […]

What Benefits Can You Enjoy By Working With An SEO Agency?

SEO Agency

If you’re considering about hiring an SEO agency, you might be wondering what benefits can it bring to your business. Outsourcing your SEO campaign can outweigh the cost and savings you can get when you do it yourself. It’s especially true if you’re inexperienced. Should you decide to hire an SEO agency, SEO Expert Danny […]

What Are The Changes In Search Engines?

Search is still the number one way people use to look for products and services. And it’s a dominant method to reach potential clients online. Google, for instance, boasts more than 3.5 billion searches a day. So following the changes in Search Engines is an essential part of your overall Digital Marketing Strategy. Before, the rules […]

How To Use SEO for eCommerce?

SEO for eCommerce

SEO for eCommerce is a vital tool in Digital Marketing. It can increase not just rankings but also conversions. But you need to follow the best practices to prevent penalties in a search. The use of important keywords To ensure that your product information is friendly to search engines, you should make the product’s sizes, […]