These days, you need the help of a Danny Star Consultation to help you build a stronger and more comprehensive SEO profile. There are many facets to SEO (Search Engine Optimization) that are going ignored or misunderstood. You need the help of people who work in the SEO industry regularly. You need the help of people who have SEO theories that are backed by testing and evidence. Here is a quick starting guide to building a stronger search engine presence online.
A Danny Star Consultation Succeeds Through Testing
You may not have the ability to test as thoroughly or as often as a consultancy, but there are still areas where you can run tests to see their effects on your traffic numbers and your online presence. When you change things such as your on-page SEO, and you start seeing your traffic numbers increase outside of your affiliate advertising, then you can assume that whatever you did is working and you should explore it further.
Speeding Up Your Website
Google still prizes faster websites over slower ones. In fact, it is one of the biggest ways Google discriminates, and Google is already pretty good at discriminating against those without money. In short, if you have the money, you can buy dedicated server services and you can hire a tech team to run a very fast and very powerful website. If you are like the rest of us and can only afford shared hosting, then your website speed will always be limited, which means you will not rank as highly as those that are faster.
On that note, take steps to ensure you are not slowing your website down even further. Take a look at the Google developer tools speed tester. It will show you the many ways your shared host is slowing down your website but will also show you the ways you are slowing down your website with things like adverts, plugins, and unnecessary website elements or analytic tracking software.
Focus Your External SEO on a Single Selling Point
Let’s say you run a currency conversion website. You may be tempted to do guest posts, directory links, and social media posts on a range of things that interest people who often convert currency, but this is a mistake for a brand that isn’t fully established on the Internet. If most of your customers are not searching for you by name, then this broad off-page SEO approach is not good for you. Instead, focus on and single selling point and make all your external SEO about that selling point. Keep your focus narrow so that people associate your brand with a single brand principle. When your SEO gets people onto your website, then you can start selling your other brand principles to them.
Do You Need Further Help?
SEO is not a one-time thing. It is an ongoing process, and your success within that process depends on doing the right thing and the right consistency. Putting lots of effort in is tricky, but getting it right is even trickier. What you need is advice from SEO Expert Danny to help set you off on the right track. Then, as your campaign and your success grow, you can return to Danny for advice on scaling up and expanding your reach.