Addiction treatment SEO campaign can make your site more visible to the search engine. However, it’s not the only marketing campaign you can try to ensure you reach more patients for your rehab center. And this is where social media becomes useful.
Social Media and Addiction Treatment SEO: What are the Benefits of Combining Them?
According to the Drug Abuse Statistics, “Among Americans aged 12 years and older, 31.9 million are current illegal drug users (used within the last 30 days).” There’s a growing need for attracting leads to a highly competitive rehab center market. Hence, you must use effective marketing strategies to make sure that your brand is visible to people who need your practice.
1. Widens Network
Social media is one of the digital marketing tools that can help you grow your organic reach. It encourages engagement with various types of clients. When you post on social media, others may want to share it. Through sharing, your rehab center will be introduced to a new set of clients who could be your potential patients. The more you publish an update to your social media accounts, the more exposure your center will get.
2. High Conversation Rates
As more and more people are gaining visibility about your center, you have a lot of opportunities to convert your leads. Some of the photos and videos you share can encourage your followers to visit your site and check out your center. But make sure that you humanize your brand when you share your content on social media. Keep in mind that people are more likely to be more interested in doing business with centers that care about them than centers that only want to get ROI.
3. Better Customer Engagement
You can also use social media as a voice for your center. People would appreciate it if you try to answer some of your followers’ comments or questions. You should rarely use an automated message. Instead, provide your followers with a more personalized response. When you respond to comments, people can prove that you’re listening and providing them with the best user experience.
4. Cost-Effective Tool
There’s no doubt that social media is a cost-effective tool that can help you connect with your potential clients. But you should only post updates that can spark engagement. You can also post an update related to trending topics in your industry. For instance, if a popular celebrity has been reported to undergo rehab, you may talk about it on your account. Post some tips on why rehab is the best option for the celebrity.
5. Be an Expert
The use of social media allows you to demonstrate your expertise. Writing captivating content can set you apart from other rehab centers. You can answer questions about how substance abuse can affect you and your family. Sharing your expertise on social media can help you gain credibility that can lead to establishing leadership in drug rehab.
The use of social media offers a lot of benefits to a rehab center. But you must not ignore addiction treatment SEO, too. These tools must be paired to ensure you get the best results. Talk to us today to know more about how you can incorporate them into your campaign: (855) 605-7361.