Link building is vital for any type of website. And it’s especially crucial for CBD-related websites because they can’t easily promote their products through ads. Building links is crucial to improve search engine optimization (SEO) for CBD websites. It can draw potential customers. However, when you apply the wrong techniques, though, links can increase your site’s being penalized by Google.
What is Link Building in CBD SEO?
Generally, link building is taking action to improve the number of inbound links to your CBD-related website. Inbound links are vital to boost search rankings. Search engines consider the link as a recommendation for your website. Links can tell Google, for instance, that your website or content is valuable and relevant.
Unfortunately, it’s not easy to build links. Some sites will link to your site naturally. You won’t know it until you see the referrals in your Google Analytics. But not all inbound links are good for your rankings. For instance, Google punishes reciprocal links. According to Search Engine Journal, “Simply put, reciprocal links are against Google’s Webmaster Guidelines.”
So, how are you going to build links to improve the rankings of your CBD site?
It may get mixed reviews. However, guest posting can still be a good strategy to build links. When guest posting, you need to provide valuable information and insights, instead of publishing posts for the sake of linking opportunities. The guest post must be placed on relevant to your CBD website. For instance, you can post it on sites that publish natural remedies.
Promote Great Content on Social Media
It’s one of the most straightforward ways to earn links to your site. Great content means that it has the power to persuade people to share it. Here are the things to consider:
- Eye-catching headlines
- Enticing Graphics
- Inviting format
Then, don’t forget to use a social media plug-in to allow your visitors to share it easily to their social media accounts.
Sponsor Local Events
You may think that it’s a local ad method. But when you sponsor a non-profit fundraiser, the organization will announce on its website the sponsors for that event. And if you’re part of it, your site will be included in the announcement along with the link. You’re not only getting a relevant link but you’ll also positively boost your brand’s reputation.
Contribute to Relevant Publications
You may write a non-promotional article about natural remedies to a respected publication relevant to yours. You can yield a valuable backlink here. However, you need to ensure that the publication doesn’t keep its content behind a paywall. Search engines won’t crawl those links. Thus, you won’t see its benefits.
Start Working with an SEO Firm
Gaining links from other websites can be difficult to pull off. That’s why it’s vital to partner with an SEO agency that specializes in CBD SEO services. Doing so will help lift some of the burdens you’re carrying in marketing your CBD products. Contact us today to know more: (855) 605-7361.