Ranking high on the search engine results page (SERP) involves various parts. One of them is Domain Authority (DA). It’s not an official ranking factor of Google. Moz created it for the site owner to measure how a site ranks on the SERP on a certain scale. The higher the score is, the more likely it will rank on SERPs. If you’re still wondering what DA is in 2022, then it’s better to talk to an SEO consultant to help you catch up.
SEO Consultant Explains Domain Authority
As mentioned, DA is a ranking score developed by Moz. It uses a machine-learning algorithm to make predictions to create a score ranging from 1 to 100 according to how often Google uses a domain in search results. The higher the score, the greater the ranking is. But the score isn’t an official Google ranking factor. It only provides insight into a signal that may influence SERP rankings.
Whether or not you believe DA is vital, the method aligns with Google’s way of looking for high-quality sites. If your DA score is high, it can mean that you’re heading in the right direction. The next question is how are you going to increase your DA score?
Tips to Increase DA
1. Choose Quality Post Over Quantity
Hubspot states “Creating quality content will also help build your authority online. If your business is established as a credible place to get information, you’re more likely to rank higher in search engines.” Your customers will trust you if they consider you as an industry expert. Your content has to prove your expertise in your field. By working with an SEO agency, you can create content that makes you an expert in your industry while encouraging readers to engage with it.
2. Choose to Guest Post
Guest posting is an old technique. You may fear it because of its negative connotation. However, if done correctly, guest posting can boost your site’s ranking by increasing relevant links to your site. Keep in mind that links are vital for SEO. Google and other search engines consider them as a form of recommendation. This is a type of outreach campaign that connects you to other site owners to earn links to your website.
3. Build Relationship with Other Site Owners and Publications
When you build a relationship with other sites or publications, you’re building links. And links can affect your domain authority’s especially if the links are coming from high DA sites. How to build a relationship with publications and other site owners? Emailing them is one way to capture their attention. However, if you constantly build quality content, these authoritative sites will naturally link to your site, even if you don’t email them.
Improving Site’s Visibility
Getting a higher DA score can be tough, especially if you’re in the most competitive industry. For that reason, it makes sense to get the help of an SEO consultant to show you the proper direction. Contact us today to learn more about our services that can help in boosting your DA score: (855) 605-7361.