Reasons You Need to Use Social Media in Your Marketing Strategy

Modern marketers may always find themselves handling multiple accounts on various social media sites. Although it’s daunting, it’s necessary because being social can positively affect the buyer’s journey. But why would you continue your social media marketing? Is it even a lucrative channel when you need to nurture prospects? Driving Targeted Traffic It doesn’t matter […]

Reasons eCommerce Sites Fail

Are you planning to put up an eCommerce business for your brand? If you are, then make sure that you avoid these common mistakes that most eCommerce sites make. Else, your site will suffer in the long run. Use of Poor Quality Images Shopping online is different from traditional shopping. That is, customers can’t pick […]

Are H1 Tags Still Vital for SEO?

Some site owners are modifying their sites to help them rank higher in the SERP. One of the things that they do is to place H1 tags where necessary. But with the Google updates, are H1 tags still important to rank higher on Google? The H1 tags MAY help in improving rankings in the SERPs. […]