SEO experts recommendations change regularly. For instance, in the past, SEO experts recommend building as many links as possible, regardless of the sources. Today, however, this recommendation is frowned upon because it’s now considered a spammy technique. Search engines hate it.
Even though SEO tips change regularly, the fundamentals remain unchanged. In this post, let’s talk about the top 10 winning SEO strategies that can improve search rankings without the risk of getting a Google penalty.
Winning SEO Experts Recommendations
1. Link to Relevant Content
Getting other sites to link to your site is indeed vital to SEO. But linking out to other blogs is as critical. However, you still need to be mindful of the sites you’re linking to. Make sure that they are relevant to yours. When citing sources, always consider including links that can help your readers, even if you’re linking to your competitors.
2. Improve Site’s Ranking
Your visitors don’t have time to wait for your site to load. If your site doesn’t load in less than one second, you’ll lose a lot of visitors. This data shows that a 1-second delay in page load time can cause 7% loss in conversions. Use PageSpeed Insights to check your site’s loading time and fix anything that causes the slow loading time.
3. Write for Your Readers
Your readers are humans. Thus, write for humans first before you write for search engines. It means that you need to focus on providing your readers with engaging content. Capitalize on long-tail keywords because searchers use them when trying to find information on Google.
4. Create High-Quality Content
The goal of creating such content is to encourage your readers to stay longer on your page. But that’s not all. High-quality content encourages trustworthy sites to link to your page. Who knows, forbes.com or WashingtonPost might link to you if you have a high-quality post.
5. Track SEO Strategy
SEO tricks aren’t straightforward. Some will work well with your site and others won’t. The only way to find out is to use web analytics.
6. Add Unique Meta Descriptions
Google doesn’t like duplicate content. And it’s also the same with meta descriptions. Every time you add a meta description, make sure you haven’t used it yet on other pages on your site.
7. Use Simple URL Structure
Don’t use URLs such as “www.website.com/42048399.” Users can’t read or understand it. Instead, write URL structure this way, “website.com/seo-experts-recommendations.”
8. Write Content That Encourages Shares
Even though social signals aren’t part of the ranking algorithm, social signals can impact your ranking. To encourage sharing, though, you need to create powerful, insightful, and useful content. Then, add share buttons on your site.
9. Add the Right Keywords in Images
Images are also vital in every content to make the post more exciting. But when you describe the image, the description must fully describe the photo.
10. Publish Content Regularly
You should update your site with unique, fresh content regularly as it affects the freshness score, which is vital for search ranking.
Overwhelmed with these Recommendations
If it’s difficult for you to implement these SEO experts recommendations, try scheduling a consultation with our SEO experts here to help you get started: (855) 605-7361.